Minus One is a simple, one-step initiative to save fast-disappearing forests. It is so easy and practical that each one of us can practice it in our daily lives. And by adopting Minus One we would be helping our forests, our planet and most importantly ourselves.
A green initiative by Samsung Printers.
For more info, visit: minusoneproject
Color is a powerful stimulant, a means of altering perception and defining space and time. Blue is a color that is not naturally identified with trees and suggests that something unusual, something out of the ordinary is happening. In nature, color is used both as a means of protection and as a mechanism to attract. The Blue Trees is an attempt to elicit a similar response from viewers and inspire conversation and action around deforestation issues.